London, UK: Edgy London make-up brand Rimmel and the ultimate London girl, Kate Moss are due to celebrate the beauty world’s most exciting collaboration by hosting the party to end all parties on the eve of London Fashion Week. On Thursday 15th September the only place to be seen will be Battersea Power Station where London’s most stylish elite, including Rimmel ambassadors Georgia May Jagger, Solange Knowles and Alejandra Ramos will convene to celebrate the year’s most exciting makeup launch - Kate’s first personally designed collection for Rimmel - The Kate Moss Lasting Finish Lipstick Collection, marking her 10 years as the face of the brand.
In true Kate Moss style, and to mirror the television advertisement she filmed to support her debut makeup collection for Rimmel, Kate will be arriving at the iconic London landmark by helicopter. A dramatic entrance but one befitting the supermodel and Rimmel’s super brand status as London’s coolest. All eyes are sure to be on Battersea on the 15th as A-listers from all over town come to celebrate The London Look.
The event is set to be the talk of the town with Rimmel face Solange Knowles making a special appearance on the DJ decks as well as a guest set provided by the Queens of Noize and an exclusive performance by The Noisettes. From the British themed food to the fun tweet screens which will feature live tweets from celebrities and party guests – the revellers will be the envy of London and beyond.
About the collection
The Kate Moss Lasting Finish Lipstick Collection contains 15 shades – all hand-picked by Kate and features a chic matte black pack that perfectly represents her glamorous rock’n’roll style. Kate’s iconic pack is truly personalised with her signature in an eye catching stand-out red giving it true elegance with an edge!
Talking about her new lipstick collection Kate says “My inspiration for this range was really to create a range of easy to wear, classic shades that I have always worn and loved. From bright reds, to soft pinks and nudes, there is a shade for everyone and any occasion. It was also really important for me that they were comfortable to wear. Whatever your outfit there is sure to be a shade to match!”
Steve Mormoris, Senior Vice-President, Global Marketing for Coty Beauty, says “Kate Moss is the ultimate London girl and truly epitomises the London Look: she is a leader in the fashion and beauty industry and Rimmel is thrilled with our long-standing relationship with the world’s most famous model. Her arrival at the Battersea Power Station is an electrifying entrance in a way that only Kate can, to what will be London’s hot-ticket event of the season.”
